The brand name consists of the personal identity of the designer reflected on the outer world.
MI represents Michelle’s personal identity. I’M represents the mirror part of MI and the two are connected by CH and adds to the pronunciation. I’M represents the self-made identity; I am who I want to be. The quote confirms the infinite expression and equality of identity.
Michelle Cornelissen believes that fashion empowers the individual traits whilst concealing other traits. It’s the personal and individual art of illuminating, manipulating, and modifying certain styles, comfort, colours and figures. As a designer Michelle believes the identity can be altered within our own vision within the parameters of fashion.